Wagner Equipment Co.

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Demonstration Operator (Sales)



Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner's reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
  • Medical, dental, and vision insurance 
  • Life and AD&D Insurance
  • Retirement Plans -  401K and Roth 401K , eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement 
  • Employee Assistance Program (EAP)
  • CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
  • Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

The Demonstration Operator develops and implements formal customer/operator training and demonstration plans in which all features and benefits of a machine are demonstrated to customers and new owners are instructed in the safe and productive operation of the purchased machine(s) in a manner that reflects the company's vision of working as “One Professional Team.” Additionally, this position serves as the New Product Information (NPI) coordinator for the Sales Department.

Pay Range:  $64,132.23 - $88,238.84 Annually
Pay range is dependent upon education & experience. 

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Prepares a demonstration schedule for new products, generally 30 days in advance
  • Reports on results of job/production studies in sales meetings
  • Follows up on new deliveries should they not be onsite at that time
  • Updates and trains field sales force and Specialists on features and benefits of Caterpillar equipment including NPI
  • Interacts with manufacturers on NPI and Field Follow Units
  • Train Sales Reps on the GCI product line, features and selling techniques.
  • Assist sales persons in answering product and application questions
  • While demonstrating, discusses not only the operating features of each machine, but also points out all features that might be considered sales and safety features
  • Organizes, scripts and hosts equipment shows as they may occur
  • Assists in public relations activities
  • Conducts training sessions for owners and operators, instructing them on the proper and safe operation of the equipment they purchased
  • Prepares and takes charge of demonstrations from start to finish
  • Serves as the Total Cost Bid Specialist, developing and maintaining accurate owning and operating cost schedules on Caterpillar and competitive models
  • Conducts the training on and use of factory-installed technology features on equipment to customers and Wagner employees
  • Is an expert in Caterpillar Value Estimating Tools, including Fleet Production Cost, Vehicle Simulations, Earthmoving Fundamentals and Agricultural Tractor Production
  • Covers all maintenance points with customers
  • Makes sure the unit to be demonstrated is ready (check tire pressure, fuel levels, calibrated, etc.)
  • Performs job studies and performance evaluations when requested and practical
  • Other duties as assigned by manager.

Required Education and Experience:

  • High School Diploma or GED
  • 3+ years experience in the heavy equipment industry where operator skills have been strongly developed
  • 1+ years administrative/clerical experience
  • 3+ years customer service experience
  • 1+ years sales experience

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Squatting/Kneeling
  • Ability to ascend/descend ladders, stairs, etc.
  • Medium work that includes lifting and/or moving objects up to 32 pounds or more
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge
  • Very strong machine application, performance, and production knowledge
  • General familiarity with paving products and quarry systems
  • Strong ability to operate heavy equipment and explain operation techniques
  • Strong public speaking, teaching, and relationship skills
  • Mechanical skills preferred
  • Basic knowledge of Microsoft Word and Excel
  • Basic knowledge of DBS and Wynne/iRental
  • Intermediate knowledge of Microsoft PowerPoint
  • Intermediate knowledge of CRM/Sales Link and ET/SIS/SIS Web/STW
  • Advanced knowledge of Microsoft Outlook

Work Environment:

  • Noise: Loud
  • Indoors and Outdoors

Travel Requirements:

  • 25-50%

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Sales

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