Shopper Marketing Manager (Finance)

Coke Florida is looking for a Shopper Marketing (Omnichannel) Manager based out of our Tampa HQ location, working Monday - Friday.

What You Will Do:
As a Coke Florida Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Roles and Responsibilities:

• Lead local programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.
• Partner with Customer Teams leveraging National GOAT Programs, Innovation or Brand Initiatives to develop account specific and/or channel specific programs to drive volume and share.
• Manage the marketing activation of Coke Florida assets (i.e. Tampa Bay Bucs, Disney World, etc.), including developing retail and stand-alone programs
• Leverage channel strategy to create engaging and profitable customer plans that meet the objectives of the sales teamand customer
• Assist sales team in creating sell deck and participate in sell-in meetings with customers, leading the presentation of the marketing ideas
• Activate cross-category partnerships with outside companies to develop customer programs
• Program budget tracking, including the ability to seek and leverage different sources of funds
• Customer POS design and messaging including communication to internal POS Store
• Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals
• Assist in developing program recap and measurement

For this role, you will need:

• Minimum undergraduate (BA or BS) degree
• At least 5 years of experience in a sales or marketing role; calling retail accounts, marketing agency, marketing vendor or CPG company
• Knowledge of omnichannel customer marketing and/or national promotions
• Proficient with tools like Nielsen Connect, Nielson Panel and other relevant data and analytical tools

Additional Qualifications that will make you successful in this role:

• Results Oriented - Self-motivated driving through obstacles to accomplish objectives with a bias for action resulting in a strong track record of delivering results
• Project Management: ability to develop and execute marketing programs, understanding and utilizing marketing standards, multi-task and prioritize several projects at once without sacrificing quality. Ability to adhere to timelines and work with cross-functional teams to keep on time and on budget.
• Collaboration & Teamwork - Able to create effective working relationships with a strong sense of commitment to a course of action holding people accountable while maintaining positive working relationships
• Prioritization - Ability to prioritize multiple objectives/goals based on opportunities and situations needed to deliver the business results, and can anticipate adjustments that may be needed to resolve issues and obstacles
• Interpersonal skills - Able to successfully engage and work with all levels of the organization and external partners through effective communication, written and verbal skills
• Exhibit professional maturity - respecting others roles and opinions, keeping personal opinions at minimum about products and programs, speaking up at meetings with pertinent, relevant input, engaging and open body language, staying engaged during meetings

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.