WUSF Brand Manager II (Finance)

The WUSF Brand Manager II is responsible for overseeing and managing the branding and marketing efforts of WUSF Public Media, ensuring consistency and alignment with the organization's mission and goals. This role involves developing and implementing strategic marketing plans, managing brand messaging and positioning, and collaborating with internal teams and external partners to enhance brand visibility and audience engagement. The Brand Manager II also analyzes market trends, conducts research, and evaluates the effectiveness of branding initiatives to drive growth and achieve organizational objectives. Strong communication, leadership, and project management skills are essential for success in this role.Minimum qualifications:

Bachelor's degree required -OR- a combination of education and experience

6+ years of related experienceWorking at USF
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With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF
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The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices
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This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

• Develop and implement strategic marketing plans, managing brand messaging and positioning, and collaborating with internal teams and external partners to enhance brand visibility and audience engagement.
• Oversee and manage the branding and marketing efforts of WUSF Public Media, ensuring consistency and alignment with the USF's mission and goals.
• Create content for marketing and promotion of assigned WUSF Brands.
• Responsible for creating graphics, video, audio, copy and long form blogs when necessary. Will also be responsible for assisting with overall brand strategy, determine outcomes and tasks for the implementation of that strategy, on a rolling 30/60/90-day period.
• Use long-range planning skills and coordinate with WUSF internal activities calendar to organize the content production schedule on a rolling 30/60/90 day calendar. Coordinate with other WUSF team members and departments and external partners on executing content production.
• Participate on special events team throughout the year and provide marketing assets for station events that will appear on websites, social media and other locations in our ecosystem.
• Work across departments and assist with video creation, audio creation and/or other marketing assets required for internal projects.
• Provide monthly analytics for website use, podcast downloads, social media and all other marketing efforts. Provide the sales department with monthly impressions when needed. Use analytics to determine areas of special effort.
• Performs other duties as assigned.