Sales Manager (Sales)

About Us:
Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Diversity and Inclusion at Trilliant and Horseshoe:
We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:
We are seeking a highly motivated, strategic, and results-driven Sales Manager to lead our Value and Dollar Channels business for both branded and private label. The ideal candidate will have a strong entrepreneurial mindset, proven experience in managing sales teams, and the ability to oversee forecasting as part of the Integrated Business Planning (IBP) process. The Sales Manager will be responsible for building and executing brand promotional plans, fostering relationships with key customers, and driving operational efficiency through innovative thinking and strong leadership. If you are an experienced sales leader with a passion for growth and building successful brands, we encourage you to apply for the Sales Manager position. Join us and help lead our sales efforts to new heights while cultivating a culture of excellence and entrepreneurial spirit.

Responsibilities:
Sales Leadership and Strategy

Develop and execute Go to Market strategies to grow the business within the Value and Dollar Channels in both brand and private label products.
Oversee and manage forecasting as part of the IBP process, ensuring accurate and actionable plans for sales growth.
Foster a strong company culture with an entrepreneurial drive, emphasizing urgency, creativity, and commitment to success.
Travel as necessary to attend all customer meetings and represent the company in key industry events, ensuring strong relationships with customers and partners.

Promotional Planning

Lead the development, presentation, and execution of the brand promotional plan, ensuring alignment with business goals and customer needs.
Improve execution across key areas, including distribution, new item introductions, schematic implementation, promotional plans, and channel strategies.
Optimize promotional strategies to drive sales volume, profitability, and long-term customer loyalty.

Analytical Reporting

Prepare and deliver metrics and analytical reports to provide timely, flexible, and structured access to business information for internal teams and brand partners.
Conduct store audits to ensure that merchandising standards are adhered to and that promotional programming is being executed effectively.
Collaborate with management to track and manage promotional spending and accrual funds, ensuring the maximization of return on investment and profitable volume.
Work closely with cross-functional teams to understand business and functional requirements, implement solutions to support analytical and reporting needs, and identify patterns and anomalies.
Drive sales and operational efficiency through innovative thinking, process improvement, data manipulation, system enhancements, and best practices.

Qualifications:

The ability to travel (50-75%).
5-10 years of proven success in managing sales and driving growth in the Value and Dollar Channels.
Experience in managing both brand and private label sales.
Strong understanding of forecasting, Integrated Business Planning (IBP) processes, and sales performance management.
Proven track record in developing and executing successful promotional plans and strategies.
Excellent analytical skills, with the ability to develop insights from data and turn them into actionable strategies.
Strong leadership and people management skills, with the ability to lead by example and create a high-performing team environment.
Strong communication skills, with the ability to interact effectively with both internal teams and external customers.
Willingness to travel and attend customer meetings as needed.
Familiarity with merchandising standards and trade spend management.
Long standing relationships rooted in trust and understanding.
Previous key account experience strongly preferred.
Strong knowledge of the overall coffee category and its retail consumers.
Experience with sales data writing, reporting, and analysis.
Experience with national account sales data and CRM software.
Skilled in data analysis tools such as Excel is required & Power Bi is preferred.
Detail-oriented mindset.

Hours, Location and Pay:
We offer a competitive base pay rate and comprehensive benefits package for full-time employees. Bonus opportunities tied to performance and business outcomes. This is a remote position with frequent travel to customers and our Little Chute, WI headquarters. We are seeking candidates based east of the Mississippi River to ensure alignment with team collaboration and customer needs.

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
EEO/AA including Vets and Disabled
If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.